Writing Skills Training

16 October 2019
  • Communication skills
  • Writing skills

Trainer: Tina Seth 


A highly interactive day, to build your confidence and skills in writing for different audiences, to achieve the results you want first time


You will

  • review relationships with key stakeholders, defining the purpose of writing to them
  • structure and plan written communications, to speed up the writing process and meet challenging deadlines
  • use a range of techniques to persuade and influence
  • practise tailoring for the audience, balancing the need to explain complex technical concepts with the need for plain English
  • write clear, cogent and compelling English through sophisticated application of grammar and punctuation


9:00 Introductions

9:15 Session 1 – Defining the audience

  • Mapping external stakeholders
  • Relationships you must develop
  • How written communications help meet goals
  • Tailoring the message

9:45 Session 2 – Taking a professional approach to writing 

  • POWER model (plan, organise, write, edit, review)
  • Testing the model of ‘audience, purpose and effect’
  • The Long form and the Short form model

10:15 Refreshment break

10:30 Session 3 – 5 steps to fluency

  • Step 1: Getting Started - the basic structure
  • Step 2: Style - shorter and simpler
  • Step 3: Tone - relaxed and professional
  • Step 4: Enhancing the basic structure
  • Step 5: Accuracy - proofreading and presentation

11:15 Session 4 – Effective emails and memos

  • Keep it short and simple
  • Get to the point

Practical work – review and critique of examples

12:00 Lunch

12:45 Session 5 – Structuring documents - including briefings and reports

  • Key criteria for an effective executive summary.
  • Using annexes and presenting information using visuals

Practical work - practise drafting an executive summary in groups and presenting data using visuals

14:30 Session 6 – Group activity - drafting challenge – Practical work and feedback

  • Getting your message across – techniques to persuade and influence
  • Meeting the needs of the audience
  • Presenting your work

15:30 Coffee Break

15:45 Session 7 – Editing Skills

  • How to edit your own work, and others’ – hints and tips
  • Knowing what to leave out
  • How to answer, ‘the exam question’

16:30 Next Steps - Wrap up and close